In the summer of 2025 I was tasked with the arduous job of spending three weeks in Barcelona. Please pray.

When I wasn’t eating my body weight in fish or sipping the local wine, I was on an intense shoot to capture Nike’s ‘Calling All Athletes’ worldwide OOH campaign. We shot many of the world’s top athletes and built the most incredible plexiglass platform for them to balance on.

This campaign marked the relaunching of Nike’s ‘Just Do It’ slogan and appeared throughout the fall on billboards all over the world.